Do you want more brand exposure? Make a profile on social media and share content about your products. Are you looking to create and maintain a relationship with your customers? Social media is the best way to make your brand accessible and personable. Do you want to generate more leads? Yep, you’ve guessed it - social media is the way to go.
But with so many different platforms, developing a strategy can be a little overwhelming. You might be wondering how to get going.
Well, a great starting point would be the comprehensive list of social media marketing statistics we’ve compiled. You will find both positive and negative social media statistics that will help you grasp the benefits and drawbacks of each platform. You’ll also find info on user behavior and demographics on each of the most popular social networks. We’ve also included stats that reflect good marketing practices and their plans for the future. So, let’s begin!
- There were 3.5 billion active social media users worldwide in 2019 (45% of the world's population).
- 11 new people start using social media every second.
- The average American has 7.1 social media accounts.
- Facebook Business Pages now number more than 60 million.
- As of 2018, 35% of marketers use live video on social media.
- 93% of all marketers cite more exposure for their business as the number one benefit of social media marketing.
- 200 million Instagrammers visit a business profile every day.
- 75% of Instagram users take action - like visiting a website or making a purchase - after seeing an ad.
- LinkedIn generates 277% more leads than Facebook and Twitter.
- YouTube mobile ads receive viewer attention 83% of the time.
Social Media Statistics: Massive Reach
There were 3.5 billion active social media users globally in 2019.
(We Are Social)
How many people use social media? Practically half the planet is on social media. The world’s population in 2019 was 7.676 billion, and 3.5 billion of them actively used social networks.
With 99%, the United Arab Emirates had the largest social media prevalence in 2019.
(Smart Insights)
When we look at social media usage statistics by country, we see that the UAE has the largest proportion of its adult population on social media. The global average is 45%.
3.3 billion people around the world actively use social media on mobile devices.
(We Are Social)
Social media usage statistics point to the indisputable prevalence of mobile devices. Gone are the days when people sat down in front of their PCs to surf the web. Now we do it all the time, mostly using our phones mostly, but sometimes also from our tablets.
The number of active social media users grew by 9% between January 2018 and January 2019.
(We Are Social)
Social media use keeps flourishing, year after year. In the 365 days between January 2018 and January 2019, 288 million new users joined one of the many social networks out there.
Internet users are now spending, on average, 142 minutes per day on social networking and messaging platforms.
(Digital Information World)
How much time do people spend on social media? According to social media stats recently published by Digital Information World, the average time spent on social media per day is well over two hours. This gives marketers plenty of opportunities to reach their target audience on these platforms.
There are 230 million active social media users in the US.
(We Are Social)
The number of social media users in the US is pretty high if you consider the fact that the whole country’s population is 328 million people. Of those 230 million Americans who are active social media users, 220 million access the social networks of their choice via smartphones.
Every day more than 2.1 billion people check at least one of the following accounts: Facebook, Instagram, WhatsApp, or Messenger.
(Facebook)
Facebook’s social media users statistics indicate that a staggering 2.1 billion users visit at least one of these social networks/messaging platforms every day. All four are companies owned by Facebook.
The average American has 7.1 social media accounts.
(We Are Social)
Facebook, YouTube, Instagram, Twitter, Snapchat, Linkedin, Pinterest, WhatsApp, Messenger... These are the most popular social media platforms according to their number of users. And the average American has an account on at least seven of them.
11 new people start using social media every second.
(Hootsuite)
The number of people on social media grows by 11 each second. What does this mean for you as a marketer trying to communicate with an audience? It means your potential social media reach grows organically by 11 users. Just swell!
44% of internet users have an ad-blocker.
(We Are Social)
This is among the less exciting but still interesting facts about social media. More than 40% of internet users turn on their ad-blocker while on social networks. It’s worth remembering that traditional marketing approaches might not work for people who have this kind of app installed on their devices.
Facebook Marketing Stats
Worldwide there were 1.59 billion daily active users on Facebook in June 2019.
(Facebook)
How many people use Facebook every day? The latest data provided by the network indicates that nearly 1.6 billion people visit the platform on a daily basis.
There are 2.41 billion monthly active users on Facebook as of June 2019.
(Facebook)
The number of people on Facebook is much greater when we include the users who access the platform less frequently. With a reach of 2.41 billion people every month, marketers can’t afford to ignore this channel.
There are 270 million fake profiles on Facebook.
(Mashable)
On the other hand, it’s worth remembering the negative facts about social media. Among the vast array of Facebook users is a disturbing number of fake profiles. On Facebook alone, there are 270 million duplicated or fraudulent profiles.
190 million Americans have a Facebook account as of July 2019.
(Statista)
Social media usage stats published by Statista show that an incredible 190 million US teenagers and adults have a Facebook account. India is the only country in the world with a larger number of Facebook users. More than 270 million Indians have a Facebook account.
76% of American adults can be reached with ads on Facebook.
(We Are Social)
This is by far the largest audience marketers can hope to get through on any social network. Marketing experts know this and most of them already advertise on Facebook.
There are more women on Facebook than men (53% vs. 47%)
(Omnicore)
Facebook user demographics data published by Omnicore suggests Facebook is a great platform for reaching both male and female audiences. However, there are slightly more women than men on this site.
The average American Facebook user is 40.5 years old.
(Chron)
Facebook users statistics show that this social media platform, which was founded by a Harvard student 15 years ago, has gained popularity among American adults of all ages. However, the average Facebook user’s age is 40.5, which might be higher than you’d expect.
94% of marketers use Facebook in their campaigns.
(Social Media Examiner)
Considering the fact that 190 million Americans use the network, it’s no surprise that so many marketers rely on Facebook to advertise their products. As many as 9.4 in 10 marketing specialists incorporate Facebook into their marketing efforts.
Just 48% of marketers feel their Facebook marketing is either “very effective” or “effective.”
Social Media Examiner)
However, not all of them are happy with their Facebook marketing results. Facebook advertising statistics indicate that 9% of marketers qualify their Facebook marketing as “very effective,” 39% say it’s “effective,” while 38% are uncertain. The rest believe they are flat-out failing.
On average, Facebook users click on eight ads each month.
(Hootsuite)
Even though users see many ads while they scroll through their Facebook feed, they avoid clicking on them. The average user clicks on an ad only eight times a month. The number goes up for female users, who click on 10 paid advertisements every month. Hootsuite’s social media advertising stats suggest that men do the same only seven times a month.
The average engagement rate for Facebook live videos is 4.3%.
(HubSpot)
Social media marketing benefits can include raising brand awareness and deepening customer relations. Using video content, you can accomplish both. However, keep in mind that live video runs laps around non-live videos in terms of user engagement. According to HubSpot’s Facebook live stats, live videos have a 4.3% engagement rate compared to a meager 2.2% for regular video.
85% of Facebook videos are watched without sound.
(HubSpot)
The majority of videos on Facebook are watched in mute mode according to social media marketing statistics. If you are a marketer figuring out the next move in your Facebook advertising strategy, you should definitely bear this information in mind.
80% of Facebook users react negatively when a video automatically plays with sound.
(Facebook)
In fact, eight in 10 Facebook users say they are annoyed with video content that automatically starts with audio. If your video content makes no sense without sound, include subtitles or post it on another network like YouTube or Instagram.
72% of marketers say they use Facebook ads.
(Social Media Examiner)
As many as 72% of marketing specialists regularly use paid ads on the world’s most popular social media platform. Facebook ads statistics reveal that B2C marketers use this feature more often than their counterparts in the B2B niche (76% vs. 66%).
49% of marketers say they’ve increased their Facebook ad activities in the past year.
(Social Media Examiner)
In the previous year, nearly half of marketers upped their stakes in the Facebook ads game. It doesn’t stop there; 67% say they plan on increasing their use of Facebook ads over the next 12 months.
Facebook Business Pages now number more than 60 million.
(Brandwatch)
Facebook has long outgrown its original purpose as a place for keeping up with friends and family. Nowadays, this platform is more or less a business hub, and there are more than 60 million active business pages to prove it.
97% of B2C and 91% of B2B marketers are focused on Facebook.
(Social Media Examiner)
Social media marketing on Facebook appeals slightly more to B2C marketers. Practically all marketing specialists reaching out to direct clients include it in their digital marketing strategy - an incredible 97%, to be precise. More than nine in 10 (91%) B2B marketers focus on this channel, too.
When asked “What will you invest in over the following year?” 67% of marketers responded that they would focus on Facebook ads.
(Social Media Examiner)
Facebook ads reign supreme. Most marketers plan to invest in them since they have proven to be a highly effective social media marketing method. Instagram ads are also popular with marketers - 53% plan to spend money on Instagram in the hopes of increasing brand visibility, customer engagement, or sales. Facebook Messenger ads are the third most popular planned investment (41%).
51% of marketers plan on using Messenger bots in 2019.
(Social Media Examiner)
Facebook marketing stats inform us that the majority of marketing experts plan to give Messenger bots a shot this year. This new in-app tool brings businesses closer to consumers by providing quick answers to frequently asked questions. Messenger bots are gaining traction quickly; last year only 15% of marketers used them.
70% of marketers want to learn more about Messenger bots.
(Social Media Examiner)
Before committing to implementing a new tool in their marketing strategy, marketers want to make sure they understand the technology they’ll be using. Seven in 10 would like to learn more about this product from Facebook’s array.
Instagram Marketing Statistics
Instagram has more than 1 billion monthly users.
(Instagram)
How many people use Instagram? Well, Instagram user statistics published by the social network itself reveal the mind-boggling figure of more than 1 billion users each month.
More than 500 million Instagrammers use Insta Stories every day.
(Instagram)
Cut the number of monthly users in half and you’ll get the number of Instagram users who access these short-format videos on a daily basis. More than half a billion people worldwide see an Instagram Story ad or two every day while watching their friends’ Stories. This is a marketing pool so deep and wide enough that it deserves every marketer’s attention.
44% of Americans over 13 can be reached with adverts on Instagram.
(We Are Social)
Instagram user stats that focus on the US show that marketers can reach 44% of the US population over the age of 13 on this platform. Amazing, right? Putting this into perspective, there are 120 million Americans you can target with Instagram ads.
In the five years between 2013 and 2018, the Instagram community has grown from 90 million to 1 billion monthly active users.
(HubSpot)
This makes this photo- and video-sharing app the fastest growing social media platform in the world. With the number of Instagram users increasing so rapidly, it’s only natural that marketers are flocking there, too.
73% of marketers use Instagram.
(Social Media Examiner)
According to Social Media Examiner’s 2019 Instagram stats, nearly three-quarters of US marketing experts advertise on this social media platform. At the moment, Facebook is the only platform more popular with marketers.
More than 2 million advertisers use Instagram every month.
(Sprout Social)
In other words, the second most popular social media in the US attracts more than 2 million marketing specialists every month. They report advertising on this channel increases their exposure, generates website traffic, and creates leads.
Users aged 18 to 24 are substantially more likely than those aged 25 to 29 to say they use Instagram (75% vs. 57%).
(Pew Research)
Pew Research on social media Instagram demographics shows that older teens and people in their early 20s outnumber users in their late 20s. These Instagram statistics show that three-quarters of Americans in the first age group have an Instagram account while only 57% of those in the other group report the same.
55% of people in Generation Z (aged 16 to 24) have increased their use of Instagram in the past year.
(eMarketer)
Marketing on this social media platform is essential if you want to reach a Gen Z audience. According to eMarketer, more than half of users aged 16 to 24 report that they use Instagram more frequently now than they did last year. This means your opportunities to communicate with them via this platform are greater than ever.
67% of American millennials have an Instagram account.
(Pew Research)
Apart from being among the most used social media apps for teens, Instagram is widely popular with millennials, too. Social media use statistics published by Pew Research in 2019 suggest that almost seven in 10 millennials have created an account on the photo-sharing app.
200 million Instagrammers visit a business profile every day.
(Sprout Social)
If you were wondering how many Instagram users interact with brands on a daily basis, here’s your answer: 200 million and counting. If you don’t already have a business page, get started on it ASAP.
80% of Instagram users follow a business on this social network.
(Sprout Social)
Using social media for business is a great way to interact with customers. They view it positively and want to engage. In fact, eight in 10 Instagram users follow at least one business on the network according to statistics on social media usage.
75% of Instagram users take action after seeing an ad.
(Hootsuite)
Not only do users gladly follow businesses on Instagram, but they often feel inspired to take action after seeing their ads. The fact that 75% of Instagrammers have been inspired to visit a brand’s website or make a purchase after seeing an ad makes it one of the best social media marketing platforms. If you market yourself cleverly, your efforts are very likely to pay off.
A quarter of all ads on Instagram are videos.
(HubSpot)
Unless you’ve been actively avoiding all social media marketing news, you’ll know that video is all the rage nowadays. Younger generations of consumers prefer it over textual content. If you’re in doubt whether to choose video, images, or carousel ads, go with video.
85% of millennials have purchased a product after watching a video about it.
(Business Wire)
If you’re planning on using social media for marketing, you should definitely keep this stat in mind. Video runs laps around all other content when it comes to product presentation. It is also a very powerful tool for evoking emotional responses and forging a brand identity.
60% of Instagram Stories are watched with the sound turned on.
(Jumper Media)
Unlike Facebook users who consume video content silently, Instagrammers view video with the sound on. Well, at least 60% of them do; the rest watch it on mute. Jumper Media’s social media studies remind marketers to cater to both needs.
One-third of brands on Instagram post 11-20 times a month.
(HubSpot)
In this day and age, having no social media presence is equivalent to not having a business at all. However, you shouldn’t overdo it on social media, either. The most common posting frequency for brands on Instagram is between 11 and 20 times per month. Heck, if it works for Dior, maybe you should give it a go.
Instagram’s ad revenue is projected to bring in nearly a quarter of Facebook’s total ad revenue by the end of 2019.
(Sprout Social)
As we have mentioned in the Facebook stats above, Instagram is owned by Facebook. All the revenue generated through Instagram ads is presented as a part of Facebook profits. As this platform’s social media growth continues, so does its share of Facebook’s overall revenue. By the end of 2020, it's projected that Instagram’s ad revenue will make up 30% of Facebook’s total ad revenue.
The volume of brand-sponsored influencer content on Instagram is projected to amount to 6.12 million posts in 2020.
(Statista)
The rise of social media has brought with it influencers - people whose opinions and world views influence other users to make decisions. They are a marketer’s best friend, as their recommendations can go a long way with modern consumers. And luckily for marketers, there are many influencers on the fastest growing social media platform. Statista’s Instagram statistics project that next year there will be more than 6 million influencer posts sponsored by brands.
Twitter Marketing Stats
1.3 billion Twitter accounts have been created since the network was launched in 2006.
(Brandwatch)
The network has gained a lot of users since it was founded 13 years ago. However, Twitter usage statistics point to the fact that many of those users haven’t exactly got hooked on it. As many as 44% of those who had made an account left before ever sending a Tweet, according to Brandwatch’s Twitter statistics.
330 million people use Twitter monthly in 2019.
(Statista)
So, how many people use Twitter? The latest data published by Statista suggests there are 330 million people who are active on the network every month. That number has slightly declined from 2018, when it reached a record high of 336 million.
47.05 million Americans can be reached with ads via Twitter.
(We Are Social)
For its comprehensive annual report, We Are Social gathered data about all major social media platforms’ total reachable advertising audience. Twitter shared that a little over 47 million Americans can be reached with adverts on the network. This figure is not as astonishing as the number of total Facebook users, but it’s still a sizeable audience.
Men make up 56% of the ad audience on Twitter.
(We Are Social)
Social media statistics reveal that men make up a larger portion of Twitter demographics than women. Indeed, 56% of the audience marketers can reach on this social media is male, while 44% is female.
On average, Twitter users have 707 followers.
(Brandwatch)
As Twitter followers statistics revealed by Brandwatch show, the average Twitter user has 707 followers. However, they are not all active, since a large number of Twitter users have never fully engaged with the network.
59% of marketers use Twitter.
(Social Media Examiner)
Twitter is the third-most popular social media with marketers, as it was last year. But its popularity has declined a bit. According to social media marketing stats presented in Social Media Examiner’s annual report, in 2018, 62% of marketing specialists said they used Twitter.
The media industry has the highest average number of posts per day on Twitter: 10.73 tweets.
(Digital Marketing Community)
Even though Twitter hasn’t become popular with billions of people worldwide, it has established itself as an important source of information in the US. Media outlets use Twitter to keep users up-to-date with current events. Despite having the highest post rate, the media has the lowest engagement rate: just 0.009%.
The average engagement rate on Twitter is 0.048%.
(Digital Marketing Community)
Let’s put the previous stat into perspective. According to social networking stats, the average Twitter engagement rate across industries is 0.048%. That’s more than five times the engagement rate the media industry gets.
With 0.08%, the alcohol industry ranks as the industry with the highest average engagement rate per post on Twitter.
(Digital Marketing Community)
It turns out people love alcohol so much that even tweeting about it is enough to get great engagement. The average number of posts in this industry is much lower than the media industry. In fact, it’s only 0.46 posts per day. The next two best-performing industries on Twitter are higher education and the hotel industry, with engagement rates of 0.079% and 0.071% respectively.
87% of B2B marketers use Twitter.
(Omnicore)
Omnicore’s social media advertising statistics show that Twitter is the second-most important social media platform for B2B marketers, behind only LinkedIn. The same source reveals that 13% of B2B leads are generated on Twitter, making it a pretty efficient marketing channel.
Tweets with photos get 150% more retweets than simply text-based tweets.
(HubSpot)
If you’re going to post something on Twitter with the aim of promoting your business, make sure to include an image. Twitter usage statistics suggest you’ll reach a broader audience that way, since people love retweeting posts with images.
LinkedIn Marketing Statistics
LinkedIn has more than 645 million users worldwide.
(LinkedIn)
LinkedIn statistics show that the network has gained quite a following since it first started in 2002. Today, it attracts 645 million professionals and companies from all corners of the globe.
LinkedIn ads reach more than 163 million Americans.
(LinkedIn)
Marketers can reach more than 163 million US users via this platform. Regardless of the fact that it has a large audience, LinkedIn is the best social media for business promotion since its users are already focused on business. There is no clutter, no baby pictures, no passive aggressive rants from your aunt. Users are more likely to notice and remember your business on LinkedIn than anywhere else.
48% of LinkedIn users are women.
(We Are Social)
Social media marketing statistics shared by We Are Social suggest that when marketers post on LinkedIn, men are more likely to see their message. That’s because this social media’s demographics are skewed towards men by a few percentage points.
There are more than 30 million companies represented on LinkedIn.
(LinkedIn)
Marketing specialists, especially those from the B2B niche, love this social network. How could they not when there are 30 million companies on it? It’s a great social media for small businesses looking to increase their exposure. It also does wonders for well-established companies who want to communicate their brand values or nurture customer relations.
46% of B2C and 80% of B2B marketers use LinkedIn.
(Social Media Examiner)
Wits so many businesses on LinkedIn, the platform truly is among the best business social media sites a B2B marketer could wish for. As many as eight in 10 B2B marketing specialists know this and use it. Almost half of their B2C colleagues also advertise their products and services directly to consumers on the platform.
71% of B2B marketers are interested in learning more about LinkedIn.
(Social Media Examiner)
Since social media impact on business is undeniable, it’s no wonder business owners and marketers want to improve their network-specific skills. LinkedIn is the platform that piques the interest of most B2B and half of B2C marketing specialists (71% B2B vs. 50% B2C).
LinkedIn generates 277% more leads than Facebook and Twitter.
(HubSpot)
This is one of those social media statistics for business you should take note of if you want to boost your sales. HubSpot analyzed more than 5,000 businesses that use one of these three networks to generate leads. The results were astonishing. LinkedIn dominated the visitor-to-lead conversion rate with an impressive 2.74%. Facebook and Twitter were far behind with rates below 1%.
YouTube Marketing Statistics
82% of Americans report using YouTube, making it the most popular social media platform in the US.
(We Are Social)
Which social media platform has the largest user base in the US? Well, statistics about social media indicate that this video-sharing platform captures Americans’ attention like no other social network. Indeed, YouTube has won over 82% of Americans of all ages. When it comes to the demographics of social media users on YouTube, it’s worth noting that women make up 54% and men 46%.
Globally, 83% of internet users turn to YouTube as their main source of video content.
(Hubspot)
When in search of a funny video or a how-to tutorial, people go to YouTube. They also turn to it when they want to learn about a product, see an honest review, or watch a new commercial. Naturally, you as a marketer care more about the latter. HubSpot’s social networking statistics show that Facebook is catching up with YouTube. It’s the second-most popular platform for watching video content online - 67% of Americans watch videos on it regularly.
More than 1.9 billion logged-in users visit YouTube each month.
(YouTube)
The number of YouTube monthly active users is just below 2 billion. That’s the number of people who access the platform while logged in with their YouTube account. Keep in mind, though, that the number of YouTube users who watch videos without logging in is far greater.
YouTube has an impressive 51% penetration rate among American internet users aged 75 years and above.
(Statista)
YouTube user statistics show that the video-sharing platform beats all other social networks when it comes to winning over older internet users. These social media usage statistics by age also show that as many as 96% of internet users aged 18 to 24 access YouTube regularly. In other words, YouTube has the highest user penetration rate across all age groups.
59% of Gen Z respondents say they use their YouTube app a lot more than they did last year.
(eMarketer)
Teenage social media statistics reveal that members of Gen Z report increased use of the YouTube app compared to the previous year. If you are a marketer or business owner targeting this age group, you ought to know you’ll find them on YouTube.
YouTube mobile ads receive viewer attention 83% of the time.
(Ipsos)
Not only will you find Generation Z users on YouTube; you’re likely to catch their attention. This is true of other generations as well. YouTube mobile ads are highly effective for engaging users - 83% of the time users focus on the message.
The number of small and medium-sized businesses advertising on YouTube has doubled since 2016.
(Hootsuite)
The importance of social media marketing is becoming evident to more and more SMBs. And what better place to reach an audience than YouTube? It has huge numbers of active users and the ads it shows on it successfully grab people’s attention. It’s every marketer’s dream.
70% of YouTube views take place on a mobile device.
(Hootsuite)
Hootsuite’s YouTube view statistics once again confirm the dominance of mobile devices. YouTube, like the other most used social media platforms, gets more use on mobile phones and tablets than on PCs and laptops. The proliferation of stable internet and our fast-paced modern lifestyle allow it, and users enjoy it. The lesson for marketers? Optimize your ads to fit mobile devices.
In November 2018, YouTube doubled the number of pre-roll ads it shows.
(Hootsuite)
This is one of those YouTube statistics that will have business owners and marketing specialists grinning. The company’s decision to increase the number of ads allows for more advertising space, which you can use to promote your business.
How-to videos shown in virtual reality (VR) have a 36% higher recall by viewers compared to the same videos watched on YouTube.
(HubSpot)
Even though people love using social media now and spend a lot of time on it, this might change soon. VR has the potential to be the next great thing both for marketing and social interaction, so we recommend keeping an eye on the latest advances.
Snapchat Marketing Stats
Snapchat had 203 million daily active users in 2019.
(Snapchat)
How many people use Snapchat? Social media statistics worldwide indicate there are approximately 203 million users who access this social network each day.
93.25 million people can be reached with Snapchat ads in the US.
(We Are Social)
According to We Are Social’s 2019 Digital Report, the advertising reach of Snapchat is a little under 95 million users. That’s 34% of Americans over the age of 13. However, the same report shows that the advertising audience of Snapchat is diminishing quarter-by-quarter.
56% of Snapchat users are female.
(We Are Social)
Stats on this social media platform show that it’s more popular among women and teenage girls than men and teenage boys. If you sell products aimed at this target audience, make sure you take advantage of Snapchat.
41% of US teens say Snapchat is their preferred social network.
(Statista)
Four in 10 American teenagers say they enjoy Snapchat more than any other platform. This makes it the most popular social media for teens. The same survey shows Instagram holds second position (35%), while Twitter and Facebook share a distant third place (6%).
Young adults aged 18 to 24 are far more likely than adults aged 25 to 29 to say they use Snapchat (73% vs. 47%).
(Pew Research)
The multimedia messaging app is most popular with Gen Zers. Millennials follow as the second demographic with the most users. Millennials and social media statistics published by Pew Research reveal that only 47% of adults aged 25 to 29 have a Snapchat account. On the other hand, the number of Snapchat users in the 18 to 24 age group is much higher: 73%.
56% of users from Generation Z say they’re using Snapchat more this year than they did last year.
(eMarketer)
Existing Snapchat users report increasing the time they spend on this network. As many as 56% of Gen Z Snapchatters say they are more active on the app this year than they were in 2018.
Only 8% of marketers say they use Snapchat.
(Social Media Examiner)
With such a slew of social networks, entrepreneurs and marketers have a hard time producing content for all of them. According to social media marketing stats, Snapchat doesn’t make the cut for most marketers. In fact, only 8% of them say they advertise on Snapchat. This means the competition isn’t fierce. If your target audience consists of teens and young adults, Snapchat is a marketing channel worth exploring.
Consumers, Marketers, and Social Media Video
Watching videos on mobile devices has increased by almost 10 million daily viewing minutes over the past two years.
(HubSpot)
Social media video statistics reveal that between the billions of daily social media users, millions of minutes of video content get devoured. People love watching videos on social platforms, so that’s what marketers should deliver.
As of 2018, 35% of marketers use live video on social media.
(Social Media Examiner)
Some marketing experts have already taken the hint and included this type of content in their social media strategy. A little over a third are already using the next big thing in social media marketing: live video.
64% of consumers say they’ve been influenced to make a purchase by a video they saw on social media.
(Smart Insights)
The power of social media marketing is perfectly encapsulated in this one stat. Not only can video entertain; it can also turn followers into paying customers. More than two-thirds of US consumers say they’ve bought a product after seeing a video on social media.
93% of marketers cite more exposure for their business as the number one benefit of social media marketing.
(Social Media Examiner)
Increased traffic was the second-most common benefit, reported by 87% of those in charge of marketing. These top two benefits have remained virtually unchanged for four years. Generating leads (74%), improving sales (72%), and creating loyal customers (71%) round up the social media advertising effectiveness top five list.
43% of companies with online stores report seeing significant traffic from social media.
(Marketing Sherpa)
Ever wondered how businesses use social media for marketing? Well, online stores use it to advertise their products on the largest social media platforms. And they get great results, too. In fact, 43% of online retailers that use this form of marketing say it is responsible for significant website traffic.
54% of consumers want to see more video content from their favorite brands or businesses.
(HubSpot)
HubSpot’s social media advertising statistics send a clear message to marketers. Consumers are interested in getting to know the brands they support, and they want to do it through video content.
61% of consumers want to learn something from the videos they see on social media.
(Hubspot)
Shoppers have another demand from videos they see on social networks. If you can make your marketing videos more educational by conveying a lesson consumers will find valuable, you’ll win their attention.
77% of marketers plan on using more video content in their future activities.
(Social Media Examiner)
Social media marketing stats prove that when consumers speak, smart marketers listen. The majority of marketing experts plan to increase the amount of video content they deliver on social media.
43% of B2C marketers say pre-produced video is the most successful type of content.
(Content Marketing Institute)
Almost half of marketers who address clients directly consider pre-produced video the best type of content they can share on social media. It evokes emotions, raises brand awareness, sparks conversations, and boosts engagement.
Achieve Nearly All Your Marketing Goals in One Place
Social media is no longer a place where young people waste time glued to their devices. Indeed, it evolved into a powerful business tool a long time ago.
Regardless of who your products are designed for or whether you have a B2C or a B2B business, there is bound to be a social network where you can communicate with your customers and leads.
If your target audience is millennial women, there’s no better place to reach them than on Instagram. If you sell services to teenagers, they’ll be most responsive to your message on Snapchat. Looking to engage with a more mature audience? Then Facebook is your best bet. LinkedIn is a B2B marketer's dream.
Like we’ve said, there is an ideal channel for each audience. As a marketer or a business owner, you must adapt to your audience’s changing demands.
FAQs
Do 90% of all marketers say social media marketing has increased their business exposure? ›
According to 93% of marketers, increased exposure for brands is the primary benefit of advertising on social media. 52. 75% of marketers credit social media marketing with increased web traffic, and almost 90% say it has improved business exposure.
Do 90% of people buy from brands they follow on social media study says? ›Consumers who are connected to brands online are more loyal customers. That's according to the latest report from Sprout Social.
Does social media has a 100 higher lead to close rate than outbound marketing? ›Social media has a 100% higher lead-to-close rate than outbound marketing. 66% of marketers that spend at least 6 hours on social media per week have gotten more leads. 70% of business-to-consumer marketers have gotten their customers through Facebook.
What is the success rate of social media advertising? ›(Convince & Convert) 79% of consumers expect brands to respond within a day of reaching out over social media, but average brand response rates across all industries is lower than 25%. (Sprout Social)
Do 90% of leading marketers say personalization significantly contributes to business profitability? ›90% of leading marketers say personalization significantly contributes to business profitability. This stat is from a survey of North American companies who earn at least $250 million per year in revenue. Respondents were marketing and measurement executives at these companies.
Did you know that 90% of all organizations use content in their marketing efforts? ›Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective.
Do 97% of Fortune 500 companies rely on social media? ›Today, 97% of Fortune 500 companies rely on social media for marketing, and more than 50 million small businesses use social media platforms like Facebook to connect with customers, according to market and consumer data provider Statista.
Do 90% of Instagram users follow at least one brand? ›90% of Instagram users follow a business profile.
Knowing that 9 out of 10 people on Instagram follow at least one brand, reaching a big organic audience on your business profile is not that challenging, so you can implement your social media marketing strategy by creating relevant content for your audience at first.
83% of consumers claim that they use Instagram to discover new products or services. Adding to that, 81% use the platform to research products and brands, and 80% of people claim that they use Instagram to make final purchasing decisions.
Which social media marketing has the highest ROI? ›Social Media ROI Statistics Overview
It shows that email marketing is a much more effective and cost-efficient way to reach customers than social media. In November 2021, 21% of respondents said Facebook had the highest ROI, followed by Instagram (18%), LinkedIn (14%), and TikTok (4%).
What is the #1 way for a company to be successful with social media marketing? ›
Engagement is a general term for how many people like, share, or comment on your content. Engaging your audience on social media is your number one social media marketing goal.
What percentage of people buy from social media ads? ›Nearly half of social media users (48%) have bought something after seeing an ad. A number that increases to 53% and 56% for millennials and women, respectively.
What is the most popular social media statistics? ›Facebook statistics
Facebook is the most-used platform by marketers worldwide (90%). Instagram sits in second place (79%). As of Q4 2022, Facebook is the largest online social network in the world with roughly 2.96 billion monthly active users. An average American spends 33 minutes per day on Facebook.
While social media can be effective at expanding your reach, re-sharing content, building a brand personality, and engaging directly with your audience, it requires an extra click to get to your website and make a purchase.
Is social media marketing the most effective? ›The Final Word
In the ecommerce landscape, social media advertising is one of the most efficient and effective ways to reach your target audience and turn them into customers.
91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021. A B2B Content Marketing Study conducted by CMI found 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it's not documented, and 27% have no strategy whatsoever.
What is the 1% rule in marketing? ›According to the 1% rule, about 1% of Internet users create content, while 99% are just consumers of that content. For example, for every person who posts on a forum, generally about 99 other people view that forum but do not post.
Do 93% of businesses gain new customers as a result of branded video content? ›93% of businesses landed a new customer after sharing a video on social media. Video ads on social were the #1 way consumers discovered a brand they later purchased from. 94% of marketers said paid video ads had a positive ROI for their business.
What are the 3 most important things in content marketing? ›- Best Content ≠ Most Successful Content. ...
- Create Multi-Purpose Content. ...
- Creating the Best Content Is Not That Hard, It's Just Hard Work. ...
- Core Content Is the Key to ROI.
Here's a summary of the Content Marketing statistics you need to know in 2022: 96 percent of marketing decision makers say content marketing has been effective for their brand. 51 percent of marketers use organic traffic to measure content marketing success, the top metric used.
Are 82% of marketers actively investing in content marketing? ›
82% of marketers are actively investing in content marketing (HubSpot, 2021). More than 9 in 10 organizations worldwide use content marketing (Statista, 2020). Another survey shows that content marketing is part of 97% of organizations' marketing strategies (Semrush, 2022).
Why CEOS don t use social media? ›One of the most common reasons why executives don't want to use social media is because they don't see the point of doing so. In many cases, these execs only have a surface-level understanding of social media or may be more familiar with traditional marketing rather than digital marketing.
Do social media ratings matter for companies? ›Sharing customer reviews on social media
Customer reviews can be used as a valuable marketing tool. Any business can claim to be the best in the area. But a review helps to prove it. A glowing review shows customers how your business helps to solve the problems of your customers.
Looking for your next job? Make sure your social media profiles are safe for work, because employers are screening candidates' presence online. Keeping your personal social media profiles professional and appropriate is an incredibly important part of your job search (and retaining your job once you've gotten one).
Are 90% of Instagram users under 35? ›According to one study, 17% of teenagers say that Instagram is the most important social media platform to them and 90% of users are under 35 years old.
What follower count makes you an influencer? ›People with followers in the range between 500,000 and 1 million followers on a social network are macro-influencers. Most influencers are micro-influencers with between 10,000 and 50,000 followers. In really specialist niches, you have nano-influencers with fewer than 1,000 followers.
What is a respectable number of followers on Instagram? ›Average number of Instagram followers
The largest segment are users that have between 1,000 - 10,000 followers with 45.7% and together the two segments make up the majority of Instagram users with 80.37%. A further 12.51% have 10,000 - 50,000 followers and only a mere 2.67% have 50,000 - 100,000 followers.
Instagram and Facebook adhere to the 20% text rule. That means that Facebook or Instagram will reject your ad - or significantly reduce the reach - if you have text on more than 20% of your image.
What is the 20 percent rule on Instagram? ›If aren't familiar with the rule, it basically means that they will reject your ad or significantly reduce the reach if you have text on more than 20% of your image. On Instagram, this is even more of a no-no. People love Instagram precisely because it is a visual social platform.
What is the 80 20 Instagram rule? ›What is the 80/20 rule? The 80/20 rule indicates that 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business.
What is the best ROI on influencer marketing? ›
While there is no definitive answer, some experts suggest that an ROI of 1:1 (i.e., for every dollar you spend on Instagram marketing, you get one dollar back in sales) is a good benchmark to aim for. Of course, this will vary depending on your industry and the goal of your Instagram marketing campaign.
Which marketing strategy has the highest ROI? ›Content creation and publication is a long-term marketing strategy that delivers results both in the short and long run. Content has the most impactful ROI as it is sustainable with minimal cost.
What is most important for truly successful social media marketing? ›One of the most important aspects of social media marketing is ensuring your efforts are successful in helping you meet your goals. To determine this, you'll need to keep track of all of your posts, on every channel.
What is the most successful social media platform for business? ›- Monthly Active Users: 2.9 billion.
- Ideal for B2C Companies.
- Most Active Demographic: Ages 35-44.
- Most Active Countries: India and the United States.
- Facebook is the most popular social media platform across all age groups.
Post Engaging Content AND Engage with the Content of Others.
Social media marketers should know what your page audience wants to see. Frequently sharing the right information with your audience develops a consistent voice and tone for your page, which is a key part of building online relationships.
- The Fastest Growing Social Media Platforms.
- BeReal. BeReal has seen 313% growth in usage from consumers we polled, which was likely fueled by hype. ...
- Twitch. ...
- LinkedIn. ...
- TikTok. ...
- Twitter. ...
- Instagram.
How effective is social media advertising statistics? Based on the findings by Statista, 37.9% of survey respondents said that they have made a purchase after seeing a social media advertisement. In fact, it runs from somewhere between 1 to 25% of the time.
What is a good social media growth rate? ›Follower growth varies, but brands with a successful social media marketing strategy will likely see a 6-8% increase each month. However, it is not always the most important metric to focus on, as a growth in follower count matters when that count leads to conversions and engagement with your brand.
What is the most widely used social media platform? ›Facebook remains the world's most widely used social media platform, but there are now seven social media platforms that each claim one billion or more monthly active users. Four of these seven platforms are owned by Meta.
Which social media is most used in us? ›But to craft an effective social media marketing strategy, you need to know where consumers are most active—in other words, the most popular social media platforms in the US. The latest data shows that Facebook currently leads the pack.
Is there a high demand for social media marketing? ›
Digital skills are in high demand, with social media and digital marketing two of the three most sought after skills companies are looking for when hiring marketers.
Do social media marketers make a lot of money? ›$33,000 is the 25th percentile. Salaries below this are outliers. $65,000 is the 90th percentile.
How much is the average social media marketing? ›The average cost of social media marketing is $500 to $15,000 per month. As we said earlier, social media management pricing depends on many factors.
How effective is social media marketing for business? ›The typical return on ad spend is between 5x and 30x. We have campaigns at over 75x ROAS, meaning that for every dollar paid to Facebook for ads, we get over 75x back in sales. In my experience, no other form of investing gets a better return so quickly, predictably and passively.
What percentage of marketers use social media? ›In 2021, 91.9 percent of U.S. marketers in companies largest than 100 employees were expected to use social media for marketing purposes. In 2013, the share stood at 86.2 percent. Everyone knows that social media started as an entertainment tool and evolved to a powerful marketing tool.
Is social media marketing increasing? ›Social media accounted for 33% of all digital advertising spending in 2022. And annual advertising spends on social media topped $134 billion in 2022, an increase of over 17% YOY (that's an additional $23 billion!)
What percentage of businesses use social media to market their business? ›The answer may surprise you – it's a whopping 93.79%. That means almost every single business out there is using some form of social media for marketing, engagement and customer service purposes.
Do 73% of businesses believe that social media marketing is an effective marketing method? ›73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. 75% of internet users use social media to research brands.
What is the fastest growing marketing platform? ›CoSchedule Is The Fastest Growing Marketing Platform
By achieving this recognition for the second year in a row, CoSchedule remains the fastest-growing marketing platform for mid-market and enterprise companies. According to Inc., the companies on the 2019 Inc.
Today, 97% of Fortune 500 companies rely on social media for marketing, and more than 50 million small businesses use social media platforms like Facebook to connect with customers, according to market and consumer data provider Statista.
Why is social media marketing powerful? ›
Build Brand Authenticity
Engaging on social media gives brands the opportunity to build trust with potential customers, partners and talent/employees. This is especially true if other people are promoting your brand or products/services to other people.
Most effective marketing strategy: Content marketing
If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner.
First Rule Of Marketing: Focus On Your Audience.